Having started out in the social networks and new communication channels in 2009, Renault is today celebrating its five millionth Facebook fan.
Renault opened its first Facebook page in September 2009. Alongside its international page, ten theme pages feature targeted information for a range of fan bases – sports, heritage, and electric vehicles. In addition to this very thorough offering, there are 50 country-specific pages (including Brazil and Turkey).
Examples of the exclusive content we offer to our fans:
Renault Facebook facts:
Commenting, Mouna Sepehri, Executive Vice President, Office of the CEO, said: “I'm excited about that, on Facebook, 5 million ambassadors are mobilized around values of Renault in France and everywhere else in the world, in a close dialogue, transparent, productive and uncompromising. Social media allow Renault to challenge its innovations in real-time to the expectations and tastes of users and buyers to come from the Brand to the Diamond". This is why Renault is a fan of Facebook as well as our Facebook friends are fans of Renault! The deployment of the Internet strategy of Renault, building on the tremendous potential of the new frontier of social networks, is put at the service of radiation increased the brand and an immediate release of its new products, like ZE range and the new Renault Clio.”