To mark the launch of the French make’s new urban crossover at the 2013 Geneva Motor Show, Renault and Adobe have joined forces to produce an eBook dedicated to Renault Captur. This combination of Design book and digital experience is unique in the automobile industry.
Following the lead of New Clio, this application sees Renault take a decisive turn with regard to the image of its vehicles by showcasing its expertise in the design of desirable, beautiful yet functional vehicles, complete with dependable, innovative technologies.
Discover the making of the application on: http://www.youtube.com/user/AdobeFrance
The new application describes the origins of Renault Captur and, step by step, enables the user to discover the design of this uniquely stylish crossover.
The exploded views, images of the car in action and information concerning the product are all available at a touch and are especially attractive when viewed on tablets and smartphones.
The digital programme that accompanies Captur’s release employs cutting-edge, multiscreen marketing techniques, allowing tablets, smartphones and PCs to enhance the customer immersion experience.
Users are immersed in a world that allows them to share the secrets of this attractive, functional car thanks to interviews with its designers, a ‘making of’ film starring the original concept car and the possibility it offers to explore the car in its tiniest details.
“Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content,” says Laurence Hertzberg, Director of Digital Marketing, Renault.
‘Captur’ your digital experience
This is the first time an application of this sort has been designed, created and developed in such a short lapse of time for use with smartphones, tablets and computers, and to function with Apple iOS, Android or Web systems. “Producing this application was a big challenge. Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process,” points out Boris Petrovitch-Njegosh, Corporate Identity and Digital Designer, Renault.
Said Denis de Coster, Business Developer at Adobe France: “With Adobe Digital Publishing Suite, we committed to delivering a solution that was powerful and robust, and which benefited from both our extensive experience of the world of digital creation and our technological expertise. With today’s proliferation of devices, and as costs need to be optimised, Adobe DPS is ideally suited to help businesses and brands design and deploy digital applications for all types of terminal.”
This application is for now and already available on :