Renault reveals the name of its new SUV - Austral

Derived from the Latin word “australis”, Austral is a word that resonates in many European languages, including French, which is important for a brand proud of its roots.

According to Sylvia Dos Santos, Model-naming Strategy Manager within the Renault Global Marketing Department:

"Austral conjures up the vibrancy and heat of the southern hemisphere. It's a name that invites travel and is perfect for an SUV. Its harmonious balance of sounds that are easy to pronounce and international."

Renault’s new SUV is high-tech, spacious and a pleasure to drive, bringing something new to the C-segment. The Austral can carry up to 5 passengers and comes with a 4.51m-long.

The Austral shows that Renault is on a mission to regain its SUV-segment foothold, following on from the Arkana and the new Mégane E-TECH Electric.

The Austral will replace Kadjar in the Renault range and go on sale to the general public in spring 2022.

Check out the “There once was a car named Austral” story for a behind-the-scenes look at Renault’s model-naming strategy.